Increase your Reach Across Platforms

I am not one to push my religion on other people but my Washington DC church home (@CapCityChurchDC) is amazingly progressive. One sermon that I often revisit came from the Executive Pastor, @HarrisonWilder, on October 06, 2013. The sermon entitled ‘Great Faith. Little Faith.’ spoke about reach, and ways to increase your reach across platforms and through  people.

My interpretation of the points he made related back to my journey as a professional and publicist. I have the bold face words highlighted on the wall in my office just to help me when I get off track. Many times I revisit my notes when I am dismayed with a client or am just in need of a reminder of what it takes to be on top.

  • Become a good listener, people will tell you what you need and where they are. Listening comes in handy not just when speaking with clients but also with their publics. Proper response to complaints, feedback and compliments are key factors in maintaining and retaining good reach with public.

  • You must seek to effect one life at a time, make your message personal. A message that appears to be custom tailored  is more likely to get a response than those that are mass produced. Sometimes expanding your reach can come from just touching a few, remember not everything has to be grassroots.

  • Get intentional, develop a concise message that gets your point across. Once you get the attention of a public they do not want to be spammed or overloaded with information. Have your message make sense, as if you were to explain it to your Grandma!

  • Get prayerful, as you develop and finalize your plan, literally talk about it outloud. Once you have created the steps that will get you to the finish line have faith that it’ll happen. Most importantly on your journey to the finish line you cannot forget to be thankful for the progress that has been made with each bit of movement.

  • Take small steps, when you take too much on, you will just drown yourself. Don’t go for the home run right off the bat, mistakes are less likely to be made when you take your time, within reason, to ensure it gets done correctly.

  • Utilize community, although as publicist we want to be able to do it all no person is superman/woman. You cannot be afraid to ask for help and utilize the resources around you when you are unsure

  • Be patient, change takes time and good things come to those who wait. I cannot think of one brand that went from inception to household name overnight, know that you must create and follow a process..

  • Believe that people are hungry to live in their own purpose. This is key in choosing and keeping the right clients, if you are working harder than the client is working themselves there is something wrong. If a client doesn’t believe in themselves or their product what are we working for?

The points that he gave not only help increase your reach but help you become a better influencer or game changer. I believe that these are important to remember on this journey to go from being extra ordinary to extraordinary.

Inspirational Quote: January

Many people look forward to the New Year for a new start on old habits.


Instead of looking to get rid of habits in the new year I have created a vision board and am focused on the future. The mistakes of my past will lead me to a prominent career which will lead to being a positive influence on youth in this world. There is still so much that I need to do/achieve but with a plan in place and a support system pushing me to get ‘er done, I know that great things are on the horizon.

Inspirational Quote: December

The most pathetic person in the world is someone who has sight but no vision.

Helen Keller

It is very easy to get in the hustle and bustle of life, but we cannot forget to still be reaching for our goals and surpassing our expectations. This is where it is important to not only keep hold of your vision, but also to not lose the ability to multi-task. We must not get caught in the flowery promises of right now but moreso focus on the steps that will allow for us to receive those long term gains.

Fly Like an Eagle

The 1997 endorsement deal between “His Airness,” Michael Jordan and Nike created the subsidiary company Air Jordan. Air Jordan has come to be known as one of the most well-known names in athletic shoe and athletic wear. Every release or re-release of a Jordan shoe has “sneaker lovers”, “basketball players” and “MJ fans” alike waiting in massive lines hoping to get their hands on the next perfectly wrapped gift that Air Jordan has to offer. More often than not, customers begin waiting in line 2 days before the newest Air Jordan launch. The hype for the newest sneakers usually starts months in advance with the perfectly timed ‘leak” of a photo and a quote or two from “His Airness” himself. The “sneakerhead bloggers” can’t resist the temptation and the mayhem begins.

Recently the company re released the most popular worn Jordan shoe, the Air Jordan XI Concords; Jordan himself wore a pair for the entire 1995-96 regular season – the 72-win season. When these shoes hit stores just before Christmas of 2011, there was media coverage of people being trampled, arrested and assaulted as they tried to garner a pair of Air Jordan’s latest shoe. In some instances police were asked to escort the new Air Jordan owners to their cars to ensure safety.

For the Air Jordan brand, social media presence is not a strong suit. They only have a following of 1.4 million people through their Facebook, Twitter and YouTube pages combined. But by releasing a news release and leaking photos of the newest shoe, Air Jordan captures the attention of countless “sneaker bloggers” across the nation. These bloggers create the hype that makes Air Jordan’s the hottest craze or the must-have buy for sneaker fanatics. Pricing a pair of sneakers at $180 and only releasing a certain number in different cities, creates an exclusivity that makes people want to stand in line for days on end, to be the first to get a pair.

The marketing team at Air Jordan has a mystical advertising plan as they have cornered a market, in what seems to be, an effortless manner. Although they have created modern social media outlets, the information garnered by the targeted public is through a non-traditional method. By not conforming to current social media processes and still being successful, they are just as legendary as the man whose name adorns the brand.

Sledgehammer Training Calls


You would be doing yourself a huge disfavor if you did not follow this link to to download the Sledgehammer Training Calls. I have the fortune of calling Chuck “Mr. Hustle Harder” Hawkins a mentor of mine, and was included on the calls that create this original series. Through the 9 weeks of these calls I have been on grind, not that I wasn’t before, but I was given that extra push I needed to get moving NOW! If you are someone who is interested in starting your own business or currently do have your own business I recommend that you download these calls today.

Sledgehammer is used as an acronym to help you start a new way of thinking as you take the pledge on the journey to owning your own profitable business. These calls too, can relate to young people starting in an entry-level position… No way that you can make it to the top without a little extra hustle than your competitor. Please visit the link and download today. Comment on this post about what you hear! And be sure to follow @ChuckisHustle on twitter.

#sledgehammer #hustleharder

Daniel Fast – I made it through!

Midnight tonight will mark my completion of a fast that I began to rebuild my relationship with God in addition to gaining refocus and direction in 2012. Twenty-one days ago, I pledged to myself and God that I would maintain a complete-plant based diet as Daniel did.

“In those days I, Daniel, was mourning three full weeks. I ate no pleasant food, no meat or wine came into my mouth, nor did I anoint myself at all, till three whole weeks were fulfilled.” Daniel 10:2, 3

The fast has proved to be a feat, as my friends enjoyed luscious meals and fabulous drinks I abstained, drinking only water and 100% juice and eating only fruits and vegetables. I relied heavily on my inner strength and the power of prayer to get me through my weakest moments.  I recommend that anyone looking to realize how strong they truly are to look at the Daniel Fast. Completion of this fast has reminded me that when I set my mind to something that I am capable of anything. I am grateful for my friend Michaela for advising me of this fast and staying strong with me, even 3000 miles away.

For more information on the Daniel Fast please follow the link, this site was my best friend while fasting.

Mark Asper saves the day

  1. Oregon OL Mark Asper just saved an older man who was choking at Lawry’s. Using Heimlich Maneuver.
    December 28, 2011 8:57:15 PM EST
  2. As the games from Capitol One’s Bowl Week take over my TV, I am warmed to hear that the players are not only doing good things on the field but also off the field as well. On Wednesday, at a Lawry’s sponsored dinner for the Oregon Ducks in Pasadena, CA offensive lineman Mark Asper did the Heimlich Maneuver, saving a man who was choking on a piece of steak.
    The senior linesman accredited his quick reaction to his time as an Eagle Scout. This great story for college football, but even better for the Boy Scouts… As soon as my 7 year-old brother heard that Mike Asper was a boy scout, he was ready to sign up! I am sure that he wasn’t the only kid intrigued about becoming a boy scout. If your child/brother/cousin has sparked interest in becoming a scout check out for more information.
  3. What a great story, the Boy Scouts have a great tradition in the US and teach a lot of life lessons to our youth.
    December 29, 2011 1:42:46 AM EST
  4. Boy Scout’s Oath

    On my honor, I will do my best

    To do my duty to God and my country and to obey the Scout Law;
    To help other people at all times;
    To keep myself physically strong, mentally awake and morally straight.

    (Courtesy of